Can I just state up-front that, as a general rule, I don’t like change. Now I recognize that quite often, change is very, very good.  I can’t imagine where I would be if I had stayed with my first boyfriend.  Some styles weren’t meant to be kept (endured?) for long.  And have you ever gone back and watched some of those shows from the 80′s?  Where were their acting coaches? I certainly wouldn’t want to…[Read the Rest]

I love starting off with a brand new client.  It is remarkably like entering a new relationship with someone.  We spend all our time thinking about, talking about and learning about our new client.  And when a new client happens to be in an industry that is not overly familiar to me, I spend a lot of time researching all I can about what it is they do. One of the things that I have…[Read the Rest]

We had the opportunity last week to attend a luncheon where my colleague (ok, so he’s also my husband) spoke on the role of social media in marketing and the process that we teach, called “Combustion Marketing.” Based on some questions that came up during the Q&A time, I realized that there is simply a lot of misunderstand and misinformation out there regarding this wonderful new medium of social media management. So with that in…[Read the Rest]