If you’ve had the thrill of seeing your child for the first time via sonogram, nothing compares!  I’ve experienced it twice.  The funny thing is, that image is the most non-descript fuzzy photo you’ll ever get of your child.  Even with newer 3D technology, the images are nothing compared to snapping a photo of your child’s face on a sunny day. Still, with such a fuzzy picture, the excitement is almost electrifying.  You are filled…[Read the Rest]

Let’s start at the end.  You want your efforts to pay off in a new client or a sale of your product or service.  But  each of those “new clients” started off as “prospective clients,” learning about what you have to offer.  Identifying the different stages of a buyer’s steps to choosing you can be a great aid in creating content. Rather than using a “shotgun approach” to writing, where all of your information is…[Read the Rest]

Marketers, business owners and PR people alike have, in the past, had a fairly easy job when it came to creating content (i.e. writing).  They waited until they had something to say – perhaps a new product or service – and then told the world.  I hate to be the one to say it, but those easy days are over. The need to produce a constant flow of content – from blog posts to social…[Read the Rest]