Let’s start at the end.  You want your efforts to pay off in a new client or a sale of your product or service.  But  each of those “new clients” started off as “prospective clients,” learning about what you have to offer.  Identifying the different stages of a buyer’s steps to choosing you can be a great aid in creating content. Rather than using a “shotgun approach” to writing, where all of your information is…[Read the Rest]

Marketers, business owners and PR people alike have, in the past, had a fairly easy job when it came to creating content (i.e. writing).  They waited until they had something to say – perhaps a new product or service – and then told the world.  I hate to be the one to say it, but those easy days are over. The need to produce a constant flow of content – from blog posts to social…[Read the Rest]

Can I just state up-front that, as a general rule, I don’t like change. Now I recognize that quite often, change is very, very good.  I can’t imagine where I would be if I had stayed with my first boyfriend.  Some styles weren’t meant to be kept (endured?) for long.  And have you ever gone back and watched some of those shows from the 80′s?  Where were their acting coaches? I certainly wouldn’t want to…[Read the Rest]